Why We Love Social Media Advertising
Don't make your audience come to you. Go to them! Strategically target different audiences through cost effective Ad campaigns that increase brand recognition, drive website traffic and transform prospective customers into paying ones.
Choosing the right strategy
As an SME you need to be careful about what type of marketing strategies you invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time.
But is your business ready to invest in Facebook Ads?
Not every business is ready to invest in Facebook and Instagram advertising. No matter how good your product or service, you can’t just throw money at Ads and expect the leads and sales to come flying in. You need engaging social media platforms, a streamlined customer journey and an excellent website. Before investing in any marketing spend, we assess each business we work with and advise and support you to make improvements where necessary, so that we can get the best possible outcome from your Ad spend.
Paid social helps your business find prospective customers by leveraging the immense wealth of data Facebook has about its users.
Here are our top 5 reasons why marketing through social media is a must for small businesses
- Your customers are on social media
- Facebook advertising allows you to target and re-target specific audiences that are likely to be interested in your products and services
- Marketing through social media is cost effective
- Marketing through social media increases your inbound traffic
- Your competition is on social media